PODCAST: Is Social Media A Cult?

In a world of so much uncertainty and so many opinions, when you find a place where somebody tells you that it's ok to think a certain way and that if you "think like I do," then you are going to feel secure, confident, know who you are, where you belong and what direction you are going; that's comforting. You may feel lost and want to find a purpose at different times in your life. It's the perfect time for marketers to target you and tell you a new way of thinking to make your life feel more enlightened and find a new sense of belonging. Often there is a money grab in there. Whenever people feel lost, it's an opportunity to follow someone who isn't positive. 

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